Often it can be amusing that people claim that they need a coach. Clearly, as an owner of a coaching company, I would be crazy not to agree! Is it worth it? Are there any times that you can identify a measurable difference as to how much coaching helps? As a coach we constantly try and highlight the usefulness of a coach and identify how the empathy, structure and camaraderie will make a difference along with having the right plan for you. However, all to often a coach's ability is determined by the number of podiums, qualifications or victories that their athletes have achieved and not that all important athlete-coach relationship or the process that got them there. You never hear what happens when athletes fail to hit their target but have still progressed. This article attempts to look at some measurable difference in performance which doesn't necessarily result in an obvious black or white outcome of success and this makes the demonstration of the success a lot more subtle. We look forward to hearing what you think!