Coaching Prices and Packages

All coaching is modular – Everyone starts with Athlete Membership, then adds support, delivery and communication options to suit your needs.

See your personalised Price

Base Price

Athlete Membership Included in all coaching pacages

£12.50/month or £125/ year (Plus any taxes).

£12.50

Every month

Included in all coaching packages

Add-Ons That Affect Price

Accountability Coach

Your very own coach: (From £45-£90/month)

Training Delivery Options

Annualised Squad plan (FREE)

AI Created Plan (£10-£90/monht)

Coach-Created Plan (£36-£72/month)

AI and Coach plan (£145-£205/month – includes monthly calls and Accountability)

Communication Frequency

Fees based on frequency of contact:

6-weekly (from £221-£442/year)

Monthly (from £27-£54/month)

Fortnightly (From £58-£117/month)

Weekly (From £105-£210/month)

Annual/Monthly Contracts

Athletes can make a saving across all packages by paying for 10 months and getting two months FREE)

Calculate the price of your Personalised Package:

All our coach packages include a £15/mo athlete membership fee, which gets access to all the coached athlete benefits, webinars, discount codes, and coach discounts.

This is only an enquiry form. No payment is taken at this stage; the pricing is purely to help you choose your package that suits your needs.

1. Please select the level of coach you would like to have:

2. Would you like an accountability coach?

You have a coach to review your training, respond to your comments and feedback and have a weekly check-in through the training app.

Yes No

How would you like your training delivered?

3. How frequently would you like to speak to your coach?

Would you like to pay annually or monthly?

Monthly Annually

Rolling Monthly Price*: £15.00

* All prices above include VAT (20%), for athletes living outside the EU or UK, VAT will not be charged and your fees will be lower.

Please check you are happy with all the options. The coach level will change the price quite significantly for any coaching options. You can change any of the answers to find the right option for you training needs.

Ask us any more questions and get your package details emailed to you:

Full Name: Email Address: Phone Number: Race Goals and Some Athletic History: Any Other Questions:

If you know what you want, you can start the online coaching process by applying now and signing up for our athlete membership.

Still Not sure what you need? Speak to us

Book Your Free 15-Minute Discovery Call

Start Building Your Coaching Plan

More about Online Coaching

I am the master of my fate, I am the captain of my soul

Mantras – what do they really mean and how can they help?

Many people have mantras, either for how they live their lives, or relating to how they

turn up and train. In this small series, Coach Denise looks at the mantras which have

meaning to her personally, and shares how they help her with both life and training.

Many people have mantras, either for how they live their lives, or relating to how they turn up and train. In this small series, Coach Denise looks at the mantras which have meaning to her personally, and shares how they help her with both life and training.

Overcoming Barriers: How Female Athletes Build Confidence in the Pool, on the Bike, and at the Track?

With the increased participation of women in triathlons, there has been a corresponding rise in the number of female athletes training across the three disciplines. For training to be practical, it needs to be consistent, which means showing up regularly. This can be difficult in terms of finding the time, but lack of confidence is also holding women back from participating as fully as they could. In this blog, Coach Denise examines strategies to build confidence and continue training.

Why might a female triathlete consider joining a triathlon training squad?

With the growing number of women participating in triathlon events, there has been a corresponding rise in female athletes seeking effective training methods. Squad training, either through traditional triathlon club memberships or virtual squads, is a widely recognised approach. Coach Denise explores the advantages of squad membership, particularly for female triathletes.

Are you racing for others or yourself?

It's common for athletes to feel pressure to perform well for others, but genuine pride from loved ones comes from an athlete's attitude, daily habits, and dedication to training, rather than a single race result. This article explores how a continued application of good habits is more impactful on others than a single race result.

Are you willing or just wanting to achieve something?

Endurance athletes are often caught up in their next dream. Whether trying to win an age group, qualify for a championship, or simply complete their first race, these goals ignite their passion and drive. At the beginning, when their motivation is high, training seems effortless – of course, the athlete wants to complete their goal, and they tell everyone what they want to achieve. However, there is a subtle yet significant difference between wanting to achieve these goals and being willing to do what it takes to get there.

Are you coachable?

This article explores the concept of coachability and how mindset, vulnerability, and self-talk play vital roles in an athlete's development. It discusses the differences between fixed and growth mindsets and explains why openness to feedback and embracing vulnerability are crucial for success.

What happens if my period comes when I am racing?

Every woman knows that their period has an inconvenient habit of showing up when it is least wanted. Training can be adapted to suit the menstrual cycle but race day can’t be changed. In this blog Coach Denise looks at how athletes can manage to race around their periods.

Indoor or Outdoor Cycling – Which is the best for training?

Recently, indoor training technology has transformed how endurance athletes approach their cycling training. Meanwhile, traditional outdoor riding offers unique physiological and psychological benefits that no virtual platform can fully replicate.

Unlocking the Secrets to a Stronger Run Off the Bike in Triathlons

Triathletes often start coaching with us encountering the same common hurdle: they struggle to run efficiently off the bike. Many athletes approach coaching services with the singular aim of improving their running speed. However, as coaches, we recognise that the nuances of transitioning from cycling to running extend far beyond simply running faster. It’s essential to address the finer details that affect performance in the latter stages of a triathlon. Coach Philip explores how to improve your run off the bike.

The Long Road to the Start Line – Preparing for a 3,000-Mile Row

In December 2026, I’ll set off from the Canary Islands with my teammates Martin Mead and Scott Dingle, both fellow airline captains, as part of our team, Coastal Commanders. Together, we’ll row 3,000 miles across the Atlantic in the World’s Toughest Row—a challenge that demands far more than just physical endurance.

This is no ordinary race. It takes three years of solid planning and preparation just to get to the start line. We’ll face sleep deprivation, relentless waves, blistering heat, and total isolation, rowing in shifts, non-stop, with no support and no safety net. Our goal? To complete this challenge in under 40 days.

I want to, but don’t think I’ll ever do a triathlon

If you are excited and intrigued by the idea of doing a triathlon, but think it is just for the super fit, think again. In this blog Coach Denise takes a look at the whole sport of triathlon and may just change your mind.

Why coaches should adapt training for all ability levels

Many endurance athletes grapple with the challenges of self-directed training. While some may believe that coaching is reserved for elite competitors and athletes, personalised coaching can significantly enhance performance for athletes of all levels. In this article, coach Philip explores why all coaches should personalise coaching approaches to the athlete and how this goes far beyond a standalone training plan.

Open water swimming: From dipping to swimming

Open water swimming has grown in recent years, after many people discovered it when swimming pools were closed during lockdown. From this start, a growing group of swimmers are looking to take their regular open water dips to the next level. This may be in improving swimming ability, looking to participate in longer swims or wanting to compete against other swimmers in races. In this blog Coach Denise looks at how you can move effectively from swimming for fun to becoming an accomplished, confident swimmer.

What do I need to race well in a winter duathlon or triathlon?

Every multisport event has its own logistics challenges, but racing in the cold can add a whole new level of complexity. As the nights draw in, Coach Denise examines the specific demands of winter racing and ensures that all the bases are covered.