As a Coach

José is a triathlon and endurance coach based in Dorchester, Dorset, and the lead coach of Dorset Tri Squad.

His coaching philosophy is centred on helping people grow through endurance sport in a sustainable and meaningful way. He believes training should improve physical performance, while also building confidence, resilience, self-awareness and mental strength. The process should enhance an athlete’s life, not take away from it.

José places the athlete’s health, wellbeing and long-term enjoyment of the sport at the centre of his coaching. He takes time to understand each athlete as a person, including their goals, experience, family life, career demands, stress and other pressures outside training. He believes the best results come when training is integrated into life in a balanced and realistic way.

His approach combines structure, professionalism and gentle accountability with care, patience and honest guidance. José listens closely and adapts both the training and his communication style to the individual. His observant and intuitive coaching helps him recognise when an athlete is ready to be challenged, when they need more support and when the plan needs to change.

He uses training data, testing and athlete feedback to guide his decisions, while recognising that numbers never tell the whole story. Gradual progression, consistency and open communication are central to his approach.

José also wants athletes to understand the purpose behind their training and develop the confidence to make good decisions for themselves. His aim is not only to help them become fitter and faster, but also more knowledgeable, self-aware and independent.

Through Dorset Tri Squad, José has created a supportive community where athletes of different abilities can work hard, enjoy the process and encourage one another.

As an Athlete

José has been involved in triathlon for more than two decades and has raced across all distances, from sprint triathlons to Ironman and demanding long-distance events such as the Alpe d’Huez Triathlon.

He began as a complete novice and gradually developed into a competitive age-group athlete. His own experience of balancing endurance training with a career, family life and other commitments strongly influences the way he coaches.

José understands both the ambition that draws athletes towards challenging goals and the patience required to achieve them. His sporting experience has taught him the importance of consistency, adaptability, recovery and maintaining enjoyment over many years.

He continues to train and compete, using his experiences as an athlete to better understand the physical and emotional demands his athletes face during training and on race day.